I think terminology plays a big role in weight-changing efforts. I try to use positive words that will encourage me to keep going. Instead if saying "I can't eat French fries," try saying: "steamed veggies are a better choice." Instead of: "I have to cut fried foods out of my diet," say: "I am going to choose healthier options."
I've let go of 6 pounds, an inch and a half off my arm, and 4 off my waist! I like saying "let go" or "gotten rid of" because "losing" weight or inches implies they have been misplaced and could return again :)